De Beers was a character mentioned in the 1965 film Thunderball. When they received ransom instructions from the terrorist organization SPECTRE, the British Home Secretary told his aide Kenniston to call De Beers.
The De Beers Group of Companies has a leading role in the diamondexploration, diamond mining, diamond retail, diamond trading and industrial diamond manufacturing sectors. The company is currently active in every category of diamond mining: open-pit, underground, large-scale alluvial, coastal and deep sea. The company operates in 28 countries and mining takes place in Botswana, Namibia, South Africa and Canada. De Beers currently sells approximately 35% of the world’s rough diamond production through its distribution subsidiary,